TikTok is introducing a new feature that enables them to cut down on the volume of AI-made videos appearing in their feeds. This step comes as the service disclosed that it currently hosts more than 1 bn AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a widespread rollout. This development aligns with a rise in AI content, fueled by emerging video-generation tools.
The Broader AI Trend
Recent reports that almost 10% of the most rapidly expanding content creators on a popular video site primarily display AI-generated videos. A considerable share of this content is classified as mass-produced AI material, a term for substandard, factory-style content that is often nonsensical or dreamlike.
Based on user feedback that a lot of users appreciate content made with AI tools, including computer-generated images to educational videos, and we want to offer the community the option to see more or less of that, based on their own preferences,” said a company executive.
Volume and Proportions
The platform disclosed that there are now 1.3bn videos on its app tagged as made with AI. Collectively, in excess of 100 million media items are added to the app daily, making clips made by AI a minor portion of its complete catalog.
User Control Features
Viewers will be capable of limit or boost the level of artificial media they view by accessing the content preference option in the app and choosing AI-made media. Further subjects that currently be controlled under the setting encompass news, style, cosmetics, and dance.
Content Labeling and Policies
Its policies oblige content makers to tag “realistic” AI-made content, and it prohibits dangerous fake videos of celebrities or emergencies. Any believable AI-generated clip that is without a tag can be removed under its terms of service.
Furthermore, the platform will henceforth apply an AI-generated tag to content produced via its built-in AI features, or identified by an cross-platform project for recognizing artificial media. This action is designed to stop users from seeking to bypass the disclosure requirement.
Responsible AI Funding
The platform is furthermore launching a two million dollar educational fund for experts and institutions to produce informative material about responsible artificial intelligence. This initiative will support non-profit groups specializing in training computer science.
Platform Protection
The video-sharing app has defended its safety measures, amid debate over proposals to make redundant a large number of safety staff in the United Kingdom. It is planning to cut hundreds of positions in its content moderation team in the UK capital, with trade unions and digital protection specialists expressing worry that humans are being replaced by automated systems.
A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most graphic content ahead of it gets reviewed by people. The company announced a notable drop in disturbing and violent content handled by safety staff over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to balance staff and AI to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to limit contact with dangerous material as rapidly, which is why a significant AI assistance is proving valuable process content quickly.”
